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Happiness for guys

Hom underwear box









We’re all familiar with adverts that tell us either directly or through implication that we will achieve happiness if we buy their product. I can only think of one occasion where such a claim has got anywhere close for me. HOM claim to “create happiness” through the patented invention of their HO1, the first brief with a horizontal opening, promising total comfort, as evidenced by the blissed out gentleman in the pic from one of their original boxes above.

Having worn these for the last 10 years, I can highly recommend them and can’t imagine wearing anything else. Will they help you to reach enlightenment? No. Will they make your day to day existence that bit more pleasurable? Quite possible.  

As HOM says, “the opening is quicker, easier, more natural and more hygienic- for right-handers and left-handers alike. What’s more, it gives support without the squeeze!”


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